The Future of Supplements is Here; Introducing Real Food Nutrients

 

This week marked the official debut of our much‑anticipated Real Food Nutrients Range. After five years of rigorous research, trials, and unwavering commitment, we’re incredibly proud to share this labour of love with you, one guided by our belief that real nutrition should be delivered by real food, not lab made synthetics.

In a category long dominated by synthetic and lab-based formulations, this bold new offering directly challenges the norms of the supplement industry. With 9 out of 10 supplements on Australian shelves containing synthetic ingredients, and more than 4 million Aussies expressing concern about unwanted additives*, Raw is meeting the growing demand for transparency, purity, and efficacy.

The Real Food Nutrients range features 100% natural formulations that provide the body with essential nutrients in the form it best recognises and absorbs: real food. It’s a simple solution to nutrient deficiency caused by modern fast paced lifestyles, and ultra processed diets by harnessing time-tested, whole‑food nourishment with the practicality of modern convenience.

Each powdered blend is made from powerful whole foods, like acerola berries, baobab, camu camu, turmeric, broccoli, and Kakadu plum, delivering a high-quality blend that supports optimal bioavailability.

Our range features eight standout blends, each thoughtfully crafted to target specific wellness goals:

Organic Iron

Organic Vitamin C

Organic Probiotic

Magnesium Sleep

Muscle Magnesium

Organic Fibre

Organic Multivitamin

Organic Greens

All with delicious real food-derived flavour profiles such as Apple & Blackcurrant, Dreamy Vanilla, Pineapple, and more.

The launch comes at a pivotal time for the wellness industry, as Australian consumers increasingly prioritise natural remedies, sustainability, and food-as-medicine philosophies. We cannot wait for you to experience the convenience, delicious taste, and efficacy of Real Food Nutrients. Available on our website now, and in all major pharmacy and health food chain stores.

 

*FMCG Innovation, 2025. n=250 Australian adults VMS buyers (L3M), nationally-representative.